Heavily faded . sunning to spine, obscuring titles. paperback, previous owner' s signature ( name? ) .
This book was published to coincide with an exhibition of the same name which opened at The Boilerhouse of London's Victoria & Albert Museum on 9 april 1986. Design: Fothergill Bayley.
Contents: 1). Introduction.
2). A new product 1886/ the invention of Coca-Cola.
3). Distribution 1900-1916/ how Coca-Cola became national.
4). Design strategy 1916-1930/creating brand awareness.
5). Image and marketing/suggestions of a lifestyle.
6). The trademark/making Coca-Cola international.
7). Response to competition/Coke in the 70s and 80s.
9). Bibliography. With numerous illustrations, most of them in color. 'The coca leaf and the kola nut gave not only their names, but also their shapes to bottles of the soft drink. 96 pag. Size: