Product Description
Marty Neumeier, author of THE BRAND GAP and other business bestsellers, has written a book that leaps off the shelf--right into your pounding heart.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company's chairman tells him that the board members have reached the end of their patience. If David can't produce a viable turnaround plan in five weeks, he's out of a job. The problem is, he's already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy--a faster, more collaborative approach to building a brand.
All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.