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Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity.
This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.
Removing existing stickers from a second hand book may damage it, so we refrain from doing so.
Even if the picture shows no price stickers on the book they may be there on the copy you receive.
All of our books are in very good condition.
Please be aware that there will be a sticker with an identifying number on the spine of this book.
