Product Description
Successful organizations recognize that excellence in customer experience is the new way to differentiate. It is the next great battleground. `Ordinary' customer service is simply not good enough. Drawing on his work with household name brands over twenty years, O'Neill outlines his advice in a highly structured and easy-to-read way - using real-life examples and insights gained in the marketplace. The lessons learnt from working with some of the best global brands are shared in this book, which can be applied to all industries in B2C, B2B and the public sector. The key principle of this practical guide is how to ensure customers of all business types get great experiences consistently - making them more likely to buy from that business repeatedly and become strong advocates for that brand.
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