Product Description

Selling to the Hidden Influencer Who Can Multiply Your Results

"The long-awaited sequel to the bestselling sales classic The Challenger Sale

'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive



Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.

Removing existing stickers from a second hand book may damage it, so we refrain from doing so.

Even if the picture shows no price stickers on the book they may be there on the copy you receive.

All of our books are in very good condition.

Please be aware that there will be a sticker with an identifying number on the spine of this book.