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Product Description
A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: Crossing the Chasm; The Popcorn Report; The Anatomy of Buzz; Purple Cow; Relationship Marketing; Don't Think Pink; and, Renovate Before you Innovate.
All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.
