Euro
British Pound
Product Description
Markus Venzin, Volker Mahnke, Carsten Rasner
Dismissing the plethora of meaningless buzz words, simplistic checklists, and impractical business models common to management theory, this handbook advocates down-to-earth techniques for creating and implementing realistic business strategies. Presenting an array of methods that have stood the test of time in real-world business and academic environments, the content focuses on the strategic process as the backbone for the planning and implementation of strategic initiatives. Serving to remind readers that questions such as What do I do? When do I do it? and What goals should I be trying to achieve? should be posed at each stage of the strategic process, chapters begin with a brief introduction summarizing the tasks associated with specific stages, such as market analysis and development of a long-term vision, and the anticipated results. Would-be strategists are also advised on the axioms of patience, realism, and perseverance as they pertain to business patience—business strategies take time to mature both in the marketplace and in the corporate environment; realism—100% growth per quarter and permanent above-average returns go against all the rules of economic theory; and perseverance—strategic processes require application and effort, the persuasion of people, and the implementation of decisions.
This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.
Removing existing stickers from a second hand book may damage it, so we refrain from doing so.
Even if the picture shows no price stickers on the book they may be there on the copy you receive.
All of our books are in very good condition.
Please be aware that there will be a sticker with an identifying number on the spine of this book.
