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Product Description
Communication and Qualitative Research is the first textbook to examine the impact of Internet technology on qualitative research methods. Drawing on many pioneering studies using computer-mediated communication (CMC), the authors show how online researchers can employ Internet-based qualitative methods to collect rich, descriptive, contextually-situated data. They discuss the methodological, practical and theoretical considerations associated with such methods as in-depth online interviewing, virtual focus groups, and participant observation in virtual communities. This is a comprehensive and practical guide Internet Communication and Qualitative Research will be an indispensable guide for all students and researchers working in the digital age.
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