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Product Description
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.
Removing existing stickers from a second hand book may damage it, so we refrain from doing so.
Even if the picture shows no price stickers on the book they may be there on the copy you receive.
All of our books are in very good condition.
Please be aware that there will be a sticker with an identifying number on the spine of this book.
