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  • Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)
  • Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)
  • Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)

    Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)

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    Product Description

    Stamped on products
    from coffee to handicrafts, the term “fair trade” has quickly become one of
    today’s most seductive consumer buzzwords. Purportedly created through fair
    labor practices, or in ways that are environmentally sustainable, fair-trade
    products give buyers peace of mind in knowing that, in theory, how they shop
    can help make the world a better place. Buying
    into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade
    shoppers think about their own altruism within an increasingly global economy.





    Using over 100 interviews with
    fair-trade consumers, national leaders of the movement, coffee farmers, and
    artisans, author Keith Brown describes both the strategies that consumers use
    to confront the moral contradictions involved in trying to shop ethically and the
    ways shopkeepers and suppliers reconcile their need to do good with the
    ever-present need to turn a profit. In addition to his in-depth analysis of the
    fair-trade market, Brown also provides a how-to chapter that outlines
    strategies readers can use to appear altruistic.This chapter highlights the ways that
    socially responsible markets have been detached from issues of morality. A
    fascinating account of how consumers
    first learn about, understand, and sometimes ignore the ethical implications of
    shopping, Buying into Fair Trade sheds
    new light on the potential for the fair trade market to reshape the world into
    a more socially-just place.

     

     

    All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.

    Other Details

    9780814725375;

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    Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)
    Keith R. Brown / Buying into Fair Trade: Culture, Morality, and Consumption (Large Paperback)

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