Linda Gorchels / The Product Manager's Handbook (Hardback)

Product Description

Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how
-- Develop strategic and annual plans
-- Evaluate product portfolios
-- Propose and develop successful new products
-- Price products and services for maximum profit
-- Produce the best marketing and communications plans
-- Organize product management teams that meet and exceed their objectives

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