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Product Description
A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. It's immediate, exciting, risky and hard to predict. No two days are the same - one day could be a triumph, the next a disaster. But when you get it right, it's thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more.
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