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  • Scott Galloway / The Four (Large Paperback)

    • Scott Galloway / The Four (Large Paperback)

    €3.50
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    SKU:
    wW32252K
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    Weight:
    0.60 KGS
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    Product Description

    The Four: Or, how to build a trillion dollar company

     
     
    The book exposes the true nature of Amazon, Apple, Facebook, and Google.

    Translated into 22 languages ​​and a bestseller on both the New York Times and USATODAY lists, The Four has shaken the world with the amount of truth it contains. Readers are warned that they will be profoundly shocked by what they read…

    “This is a monster of a business book. This essential and comprehensive book is incredibly sharp, interesting, and scathing. Scott Galloway’s frank and honest observations spare no tech giant. It’s truly a must-read,” commented psychologist Adam Alter, a psychology lecturer at the Stern School of Business at New York University, after reading The Four. This is the debut book of Scott Galloway, a professor at the Stern School of Business at New York University, who teaches brand strategy and digital marketing to sophomore MBA students.

    Scott is an investor who has founded nine companies, including L2, Red Envelope, and Prophet. He was also named one of the world's top 50 business professors by Poets & Quants in 2012. His weekly "Winners and Losers" series on YouTube has garnered tens of millions of views. So, what makes the work of this "super" business professor so appealing to readers?

    First, it directly addresses the business practices of Amazon, Apple, Facebook, and Google—four of the most influential companies on the planet today. With utmost respect, Professor Scott Galloway acknowledges the success and journeys of these leading names in the tech world. The numbers and comparisons he provides give readers a clear picture of just how big these "giants" have become. Delving into the business strategies of the four leading companies, Scott Galloway simultaneously explains each decision and major transaction these businesses have undertaken. He believes that understanding the choices of this powerful quartet is understanding their business models and how they create value in the digital age. “I wrote this book hoping that readers will gain insight and recognize the strengths of these businesses in an economy where becoming a billionaire has never been easier, but becoming a millionaire has never been more difficult,” the author shares.
     
    However, what makes Scott Galloway's work so compelling is that he doesn't hesitate to demonstrate that the world's understanding of these four powerful companies is almost entirely… wrong. Breaking free from the mystical veil surrounding that powerful quartet, he ruthlessly strips away their gilded masks to dissect their strategies and extraordinary manipulative abilities, thereby helping readers learn and apply those techniques to their own careers.

    In the first half of the book, the author takes the reader through the process of examining each of the four horsemen and analyzing their strategies. What can other businesses learn from these strategies? The second part focuses on identifying the competitive strengths of this quartet and examining how their new business approaches are progressing. Furthermore, the author shows the reader how the quartet protects their market share.

    With a remarkably measured approach, Scott Galloway leads the reader from one surprise to another. What are the sins of these four horsemen? How did they exploit governments and competitors in protecting their intellectual property?

    Not stopping at just four giants, the author expands the picture, giving readers a comprehensive view by highlighting other promising tech contenders, from Netflix to Alibaba, a miniature Amazon of China, then Uber and former giants like IBM and Microsoft… to find answers to the question of whether they can return to the race? Who among them has the potential to develop a more dominant platform than the current quartet? Who will be able to become the fifth horseman? And, where will the quartet lead humanity? While

    exposing the business nature of the four companies that greatly influence people's lives, Scott Galloway's *The Four Powers* doesn't confuse the reader. His conversation with the reader is valuable as he guides them to examine themselves, considering what professional qualities help them survive and benefit in the era of this powerful quartet. As renowned businessman Calvin McDonald, CEO of Sephora, put it, Scott Galloway is honest and bold to the point of being ruthless, but this book will force you to change your way of thinking. The book

    was translated by journalist Luong Trong Vu of FBNC Television Channel, produced by First News, and published by the Ho Chi Minh City General Publishing House.

     

    This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.

    Removing existing stickers from a second hand book may damage it, so we refrain from doing so.

    Even if the picture shows no price stickers on the book they may be there on the copy you receive.

    All of our books are in very good condition.

    Please be aware that there will be a sticker with an identifying number on the spine of this book.

    Other Details

    9780593077900;

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