Product Description

How to write powerful and persuasive copy that sells

Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.

This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.

Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.

Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.

What you'll learn...Understand the product and its benefits
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader
Uncover your reader's inner fears and desires.
Use empathy to get inside the reader's feelings.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Engage the reader in your message
Talk to the reader and make your copy more like a conversation.
Use the same words that the reader uses.
Bring the product to life with rich, sensory language.
Make your copy active, positive and specific.
Craft compelling copy
Learn eight proven formulas for enticing headlines.
Choose a rock-solid structure.
Create powerful calls to action.
Use 20 proven strategies for creative copy
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Make persuasion and psychology work for you

Learn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say...'Where was this book when I started copywriting?

This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.

Removing existing stickers from a second hand book may damage it, so we refrain from doing so.

Even if the picture shows no price stickers on the book they may be there on the copy you receive.

All of our books are in very good condition.

Please be aware that there will be a sticker with an identifying number on the spine of this book.