David D'Alessandro / Brand Warfare (Large Paperback)

Product Description

NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd." ­­ Harvard Business Review "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders." ­­Michael E. Porter, Harvard Business School "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes." ­­ Publishers Weekly

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