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THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked , Nir Eyal reveals the secret psychology behind the worlds most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. Hooked changed my life. Its essential reading for anyone who wants to better understand their actions and habits Steven Bartlett , Diary of a CEO Nir Eyal taught Silicon Valley how to design behaviour ? and then reminded us to use that power responsibly; Mark Manson , Solved Podcast Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyals work helps us understand Ali Abdaal , Deep Dive Podcast In Hooked , Nir Eyal shows the fine line between persuasion and coercion ? and why ethical design matters more than ever Jim OShaughnessy , Infinite Loops Podcast
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