Michael Treacy / Discipline of Market Leaders

Product Description

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three value the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.

Removing existing stickers from a second hand book may damage it, so we refrain from doing so.

Even if the picture shows no price stickers on the book they may be there on the copy you receive.

All of our books are in very good condition.

Please be aware that there will be a sticker with an identifying number on the spine of this book.