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Product Description
Presenting the stories of successful companies who rose out of virtual obscurity to dominate their markets, a guide to creating market differentiation by exceeding customer expectations outlines the author's TouchPoint Branding philosophies, in a volume complemented by a CD of supplemental materials and a software-driven study guide. 30,000 first printing
This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.
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