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Product Description
@fromscratchbaker
Alice Kelly started @FromScratchBaker in early 2022 after purchasing a disused horse box for €600. Turning a renovation project into a successful business, Alice bega posting her baking experiences – both the successes and the failures – on TikTok and soon amassed a dedicated following, with millions of followers around the world.
In From Scratch: 80 Foolproof Recipes - from Easy Traybakes to Showstopping
Cakes, her debut book, Alice provides a sweet mix of easy recipes, demystifies patisserie, breaks down advanced concepts to make them accessible, reveals
the secrets behind her viral bakes and, above all, makes baking fun for anyone!
ABOUT THE AUTHOR
Alice Kelly, known to many as @fromscratchbaker, is a 22- year-old classically trained baker and digital creator who brings accessible, easy-to-follow baking recipes to a wide online community. She trained in Baking and Pastry Arts
Management at TUD and has built a substantial online presence, with tens of millions of monthly viewers and LARGE combined following of 3.9M across her platforms. Sharing her reliable baking recipes and behind-the-scenes peeks of
what daily life as a baker looks like, as well as the realities of being a kitchen creative, Alice’s content receives over 600 million views a year.
Alice has appeared on Ireland AM, RTÉ Radio 1 and RTÉ 2FM, has featured in the Irish Times and Irish Country Magazine, and has been included in TikTok Ireland’s
Creator Spotlight.
Alice is also an ambassador for Breast Cancer Ireland and the Irish Haemochromatosis Association.
