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Product Description
Tackles the whole spectrum of issues that have made branding a key topicfrom the background of brand definition and structure, through media planning and packaging, to aspects such as creativity and valuation. Each area is written by a leading practitioner with an outstanding reputation in the field.
All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.
