Product Description

A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business.

Whether we're hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor - our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced e-commerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.

Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed - Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm –this book unravels the incredible story of the evolution of e-commerce in India.

This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title.

Removing existing stickers from a second hand book may damage it, so we refrain from doing so.

Even if the picture shows no price stickers on the book they may be there on the copy you receive.

All of our books are in very good condition.

Please be aware that there will be a sticker with an identifying number on the spine of this book.