Euro
British Pound
Product Description
One of the best business books of the year' Soundview Executive Book. Summaries even the smallest business can compete with the big guys by building customer loyalty. Here is a practical five-step business strategy for turning prospective shoppers into regular customers and ultimately into your business's best promoters. The Raphels offer concrete tips to take you up every step of the loyalty ladder, including telemarketing, advertising, in-store promotions, direct mail. Hundreds of examples from years of hands-on experience. Interviews with America's top sales people. Case studies of top customer-focused businesses.
All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.
