Paul Arden / Whatever You Think, Think the Opposite

Product Description

THINK BACKWARDS will profoundly shake up the way you think, no matter what it is - even if you didn't know how you think. It will whet your appetite for bigger risks and make you appreciate your work more than you ever imagined.

Paul Arden, the author of international bestsellers, was creative director at Saatchi & Saatchi, becoming an advertising legend. His campaigns are among the greatest of all time. He wrote a regular column for The Independent and was the owner of a photography gallery.

Think Backward is a below-the-belt attack on the way we see the world. Instead of the usual, boring advice, Paul Arden launches sharp, bold remarks, aphorisms and paradoxes - all in an attempt to contradict everything that seems "common sense". No matter what your background, you'll find inspiration in Arden's collection of small ideas that led to big revolutions. In this roller coaster dedicated to thinking against the grain, you can't get bored: you have sparkling anecdotes, memorable photos and unconventional quotes.

"If I had read this book ten years ago, I would be Prime Minister now." Gordon Brown

Other titles by Paul Arden:
God Explained in a Taxi Ride , ART Publishing , Guerrilla Bedside Collection
It's Not How Good You Are, It's How Good You Want to Be , ART Publishing , Guerrilla Bedside Collection
This title appeared in the Guerrilla Bedside Collection at ART Publishing

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