Product Description
The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - The Tom Peters Phenomenon uncovers the truth behind the hype, the reality behind the Peters mythology. Stuart Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon onwards to a corporate Billy Graham. Stuart Crainer gained unique acess to Tom Peters, obtaining many hours of revealing interviews. He has built a complete picture by talking to Peters' fformer associates, his contemporaries, acolytes and opponents.
The Tom Peters Phenomenon is a searching account of a management icon which simultaneously demystifies the whole guru industry and attempts to explain why managers continue to put such faith and finance into a select few individuals.
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