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Product Description
Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark.
Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more - like choosing simple product repackaging over expensive ad campaigns, or football clubs using customized intelligence to gauge a foreign player's popularity - Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organizations. Delivering real-time intelligence through monitoring all mentions online, in the press and even on TV and radio, Meltwater's software is unique in the world - and now this book, packed with useful tips, opens up a 3-D understanding of the marketplace which is applicable to any industry in any role.
All of our books are second hand, and while you may not get the exact copy shown in the picture, all of our books are in very good condition. Removing stickers from a book may damage it, so we refrain from doing so. If you see a price sticker on a book, please ignore it.
