Product Description

#1 Best-Seller on Amazon! According to recent surveys the average US real estate agent makes less than $10,000 a year, and close to 90% of new agents do not last more than two years. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year, and for agents who are just starting out that number is less than four.

In 2012 Dan Lesniak used a unique strategy to upend these industry trends. In his first year in real estate Dan completed over 36 transactions to total over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. This then set him up to take over one of the most competitive market areas in the country – one completely dominated by agents with 10+ years' experience. With The HyperLocal HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market.

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